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What is the FANATIC Program?
The Falken FANATIC Associate Dealer Program is a quarterly rewards-based program that pays cash directly to retail dealers for purchasing eligible Falken brand tires from a designated FANATIC distributor. Dealers earn cash for purchasing as few as 100 units per quarter and enjoy higher pay-outs based on three levels of performance. Unlike most associate dealer programs, FANATIC differentiates itself by featuring double or sometimes triple cash rewards on specific marketing lines throughout the year. The FANATIC program is designed to foster loyalty between Falken wholesale distributors and their retail dealers as cash rewards are only paid on tire units purchased from a designated distributor.*
In addition to some of the most aggressive cash pay-outs in the industry, FANATIC rewards its dealers with great Falken-branded gear. FANATIC dealers earn points, each quarter, redeemable for Falken wearables, LED clocks, signage, Formula D Drift replica RC cars & more. Top performers earn FREE Falken tires and enjoy benefits such as express shipping on Falken’s AZENIS family of high-performance tires.
Contact your local FANATIC distributor today and join the growing number of FANATIC dealers across the US & Canada reaping the rewards for their loyalty to Falken!
*FANATIC dealers can purchase up to 20% of their total eligible Falken tires from a secondary FANATIC distributor.
